Keeping the Women’s Game Well and Truly in the Picture

During lockdown, Impetus became aware of some incredible graphic design work being done to promote women’s football. So impressed were we that editor Ben Gilby sought out Graphics by PW to find out a bit more about their work for the women’s game.

Looking through social media connected to women’s football during the peak of the coronavirus outbreak, some incredible art work showing Lionesses and Chelsea hero Fran Kirby popped up. The images were produced by Graphics by PW and seemed to be the perfect reflection of the modern and edgy image that women’s football encapsulates.

Upon digging a bit further, we came across more of the work done relating to women’s football by the same artist and, apart from wanting to commission a piece for ourselves, we wanted to know more about the background of the artist creating this spectacular series of work, so we made contact with Paige Walder who put the pieces together:

Paige told us:  “I’m a 27 year old graphics designer from Brighton. I create logos, promotion work and sports graphics.  A year ago I started creating graphics for friends ahead of their game days as a hobby and I am now preparing to do it full time!”

The next obvious question was why women’s football. “I realised recently that there was a huge gap in the market around graphics for women’s football and got to work creating some digital art for multiple women’s teams across Europe. The sport is growing massively and needs eye catching marketing to take it to the next level, which is where I come in! After recently landing a season long partnership with England and Chelsea star Fran Kirby, I think I’m one step closer to reaching a wider audience and hopefully growing graphics design around women’s football!”

If you are impressed by the quality of Paige’s work as we were, she has advice for you on what to do next: “You can see some of my work and hopefully get an idea of my style and creativity from some of the examples shown in this article. If you like it, feel free to check out my social media where I post most of my work and reach out if you’d like to have your own personal graphic created!” You can find the work on the @graphics_by_pw Instagram page.