Impetus is a women’s football website which is recognised by the Women’s Sports Alliance and was launched in September 2019. The site has grown its audience consistently since October 2020 after an article in support of Sam Kerr after she received abuse on social media was read over 3,500 times around the world in the space of 48 hours.
The site now attracts several thousand readers each week from around the world, with a particularly large audience in Australia, the UK, the USA, Canada, France and New Zealand.
As well as regular content including match reports from all levels of the game, the site runs features on grassroots clubs once a week. The huge growth of the site has allowed us to sponsor nine players – Republic of Ireland U19 international and DLR Waves star striker Carla McManus from the top tier FAI WNL, Leah Embley at FAWNL Northern Premier Brighouse Town, Lisa Topping and Aleesha Collins at FAWNL Division One North side Chorley Women, Harriet Meers of King’s Lynn Town in the fifth tier Eastern Region Women’s Football League Premier, Ashley Cheatley of Ashford Town (Middx), one of most prolific goal scorers in tier five English football, Paige Walder at tier five Saltdean United plus Sasha Sparkes and Smara Sparkes-Bond at tier six Helston Athletic.
We additionally have content partnerships with Wroxham, Ashford Town (Middlesex), Helston Athletic and Pride Park, Bure Valley Youth, and Euxton Girls.
We have a Charity partner, Moriarty Foundation who work with Indigenous children through football to improve education and healthcare. One of their earliest scholars is Shay Evans, a young Matilda who has signed a contract with A-League Women side Adelaide United.
The large number of readers in Australia has seen the site attract sponsorship for its coverage of Australian women’s football with the UK based Chicken Salt Co, who offer all readers 5% discount on their product via a coupon on the website.
Impetus has three contributors based in Australia, one in France, two in Canada, one in Sweden, one in Mexico, and one in Ghana in addition to a group of six UK-based writers.
We are recognized by the FA, Scottish FA, Welsh FA, Irish FA, and Football Australia who provide us with regular accreditation. Our French editor Jean-Pierre Thiesset holds accreditation to report for us from Olympique Lyonnais Feminin home games.
The site’s founder and editor Ben Gilby is a UEFA recognised women’s football writer. He is also the Western Australia women’s football correspondent for award winning Australian sport platform ‘The Women’s Game’ where he provides inside access coverage on Perth Glory and the wider women’s football scene in the state as well as covering the Australian players in the FAWSL for the site. Ben won the Women’s Sports Alliance’s inaugural media contributor award for women’s sport in April 2020.