Impetus is a women’s football website which is recognised by the Women’s Sports Alliance and the British Library Archives.
Launched in September 2019, the site has grown its audience consistently since October 2020 after an article in support of Sam Kerr after she received abuse on social media was read over 3,500 times around the world in the space of 48 hours.
Impetus now attracts several thousand readers each week from around the world, with a particularly large audience in Australia, the UK, the USA, Canada, Sweden, France, and New Zealand.
In June 2022, the British Library announced that it was adding Impetus to its online archives due to the site representing “different aspects of UK heritage as well as important global events.”
As well as regular content including match reports from all levels of the game, the site runs features on grassroots clubs once a week. The huge growth of Impetus’ audience has allowed us to sponsor 10 players – Lauren Coleman at third tier Scottish Championship side Rossvale, Leah Embley at FAWNL Northern Premier Burnley, Nicole Kemp at Brighouse Town in the same division, Lisa Topping at FAWNL Division One North side Chorley Women, Ashley Cheatley and Sophie Shults at FAWNL Division One London & SE outfit Ashford Town (Middlesex), Mia Lockett of AFC Wimbledon in the same league, Evie Nebbitt and Mia Hyland at London & SE Premier side Saltdean United, and Harriet Meers of East Bergholt United in the sixth tier Eastern Region Women’s Football League Division One.
The side additionally has content partnerships with AFC Wimbledon, Ashford Town (Middlesex), Pride Park, Bure Valley Youth, and Euxton Girls.
Impetus has a Charity partner, Moriarty Foundation, who work with Indigenous children in Australia through football to improve education and healthcare. One of their earliest scholars is Shadeene Evans, a young Matilda who has signed a contract with A-League Women side Adelaide United. As part of our relationship with Moriarty Foundation, Impetus sponsors two of their young female scholarship holders from rural Australia to help fund their top-level life-changing educational and footballing opportunities in Sydney.
Impetus has 12 UK-based writers, eight contributors based in Australia, one in France, two in Canada, one in the Republic of Ireland, one in Sweden, one in Mexico, one in Ghana, one in Nigeria, and one in Kenya.
The site is recognized by the FA, Welsh FA, Irish FA, Scottish Women’s Football, and Football Australia who provide us with regular accreditation. Our French editor Jean-Pierre Thiesset holds accreditation to report for us from Olympique Lyonnais Feminin home games.
Impetus’ founder and editor Ben Gilby is a UEFA recognised women’s football writer. He is also the Western Australia women’s football correspondent for award winning Australian sport platform ‘The Women’s Game’ where he provides inside access coverage on Perth Glory and the wider women’s football scene in the state as well as covering the Australian players in the FAWSL for the site. Ben won the Women’s Sports Alliance’s inaugural media contributor award for women’s sport in April 2020.