Partnerships

Official Charity – Moriarty Foundation:

Impetus’71 is hugely proud to be partnered with the Moriarty Foundation as our official charity.

Established in 2011, Moriarty Foundation delivers two groundbreaking and interrelated community initiatives in remote and regional Australia, Indi Kindi and John Moriarty Football.

John Moriarty Football (JMF) is Australia’s longest-running and most successful Indigenous football initiative for 2-18 year-olds. JMF’s transformational skills program uses football for talent and positive change. JMF has a proven track record of improving school attendance and achieving resilient, healthier outcomes for some of Australia’s most remote Indigenous communities.

Each week JMF reaches more than 2,000 children, with equal participation of boys and girls in eighteen communities across New South Wales, Queensland, and the Northern Territory through in-school and after-school sessions, free school holiday clinics, weekend tournaments, and in juvenile justice facilities.

JMF is a holistic initiative that encourages regular school attendance, healthier lifestyles, self-respect, and community engagement through football and teamwork.

At each session, the organization provides access to nutritious meals and snacks which are designed by a sports dietitian and include nutrients that are often lacking from Aboriginal children’s diets.

Impetus ’71 is proud to sponsor Miley Shipp, one of Moriarty Foundation’s young female scholarship holders. Hailing from rural Australia, our support of Miley helps to help fund her top-level life-changing educational and footballing opportunities in Sydney.

Several girls who started with JMF are now on the Young Matildas player pathway. The partnership will include regular features on the JMF’s staff, coaches, and ambassadors who include Australian internationals Gema Simon and Jada Whyman.

PLAYER SPONSORSHIPS:

Miley Shipp (Moriarty Foundation):

Impetus ’71 are immensely proud to be supporting Miley Shipp as part of our charity partnership with Moriarty Foundation. Miley is a 14-year-old Wiradjuri footballer who dreams of playing for the Matildas. Growing up in Dubbo, New South Wales (NSW), her footballing talents are now taking her to Sydney where she is playing NPL 2 football for the University of New South Wales (UNSW).

Our support is particularly assisting with Miley’s travel costs. She highlights: “At the moment I’m travelling from Dubbo to Sydney each week, which is a five-hour drive to play on Sundays. Sometimes this means staying in Sydney on Saturday nights. The biggest challenge has been being able to train with UNSW and maintaining fitness. I train with JMF, Dubbo RSL team the Macquarie men’s and women’s teams, and the football NSW TSP program.

Lauren Coleman (Rossvale FC):

Impetus ’71 are excited to be sponsoring Lauren Coleman, captain of tier three Scottish Women’s Football Championship side Rossvale for the second season in a row. Coleman is a key part of a team who have narrowly missed out on promotion to the Scottish Premier League Two for the past two seasons and are out to make the jump up at the end of this campaign. We will be catching up with Lauren on her and the team’s progress at regular intervals during the season.

Modlen Gwynne and Ella Thomas (Aberystwyth Town)

Both 15 years of age, Modlen and Ella have come through the ranks at Park Avenue – and have definitely impressed after being given the thumbs-up by the FAW to play senior football in the top tier of the Welsh club game. Impetus ’71 is so proud to be sponsoring these two stars of the future.

Emma Plewa (AFC Wimbledon):

A Welsh international with 20 caps, Impetus ’71 are delighted to be sponsoring AFC Wimbledon’s Emma Plewa for the 2023/24 season. The former Bristol Academy, Chelsea, Tottenham Hotspur, Millwall Lionesses, and Lewes wide player is a key part of the Dons squad aiming for promotion to the FA Women’s National League Southern Premier this season.

Ashley Cheatley (Ashford Town Middx):

For the third season in a row, Impetus ’71 are proud to be sponsoring striker supreme Ashley Cheatley, one of the most prolific strikers in English football. Ashley has previously played tier two football for Millwall and has an astonishing goal-scoring record which has seen her score well over 200 goals in more than 100 games for the club.

Lisa Topping (Chorley Women FC):

Impetus ’71 are absolutely delighted to be sponsoring Lisa Topping for the fourth season in a row.

Lisa is a midfielder who played top-flight women’s football for Liverpool at the age of 16 before moving to University in the USA on a soccer scholarship. She is a key member of the Chorley Women side which is an established FA Women’s National League side.

Annabel Rutter (Moneyfields):

At Impetus ’71 we pride ourselves on supporting the future of women’s football and one such player is Annabel Rutter. Most comfortable as full-back, Annabel spent much of her childhood representing Portsmouth in the Community before moving to Moneyfields in the summer of 2022.

After a success first season winning the Hampshire County Division Two with Moneyfields’ Reserve team, Annabel now represents the Reserves in the FA Women’s National League Reserves South-West Division.

Gabriella Howell (Dartford):

Impetus ’71 is proud to have partnered with tier five London & SE Regional Premier side Dartford to sponsor Gabriella Howell. The dynamic full-back is a role model for young players on and off the pitch.

In September 2023, Gabriella shared, “Just over a year ago, I spoke up about some of the sexist comments I had received on social media. I honestly did not expect it to do what it did. I thought maybe the odd 10 people will read… I was wrong. From this, I had a reply on Twitter from a dad who said he’s little girl had stopped playing as she was bullied for playing football. That was Ella.”

Ella’s parents, Alex and Kayleigh Barber featured Gabriella in a book they wrote featuring illustrations by Taaya Griffith. The book is titled ‘Ella Plays Football – Her Game Too’ and is available via Amazon.

Following a successful start to this season, both Gabriella and Dartford are strongly pushing for promotion to the FA Women’s National League.

Poppy Payne (Millwall Lionesses):

Millwall Lionesses are a famous name in English women’s football, and Impetus ’71 are proud to be sponsoring their centre-back Poppy Payne for the second season in a row. Previously at Kent Football United, Payne is part of a Lionesses team who are looking to move into the FA Women’s National League this season.

Evie Nebbitt (Saltdean United FC):

Impetus ’71 are so pleased to be able to sponsor Saltdean United’s hugely talented defender Evie Nebbitt for the second successive season. Evie has joined the tier five London & South-East Regional Premier side in the summer of 2022 from Sutton United, where she had been the club’s youngest-ever captain. Previously with Charlton Athletic, we will be hearing regularly from Evie throughout the season.

Otty Baker (Pride Park FC):

Impetus ’71 are delighted to be able to sponsor Otty Baker, a club legend at the tier seven Derbyshire Ladies League side Pride Park. Baker is now in her 15th season with The Pride, and her 10th season in Open Age. She made her open-age debut in the club’s first ever league game in September 2021 and has now accumulated 141 appearances scoring 12 goals. Equally adept on the left or right of midfield, and known for slalom-like runs but doesn’t mind a tackle either!

Sophia Demetriou (Corinthian-Casuals):

Impetus ’71 are thrilled to be sponsoring Sophia Demetriou, a key member of the re-formed Corinthian-Casuals team who play in the tier nine Greater London League Division One.

The Tolworth-based team are one of the world’s most famous clubs, with historic achievements throughout the men’s game. Sophia started playing football at Under eights for Beecholme Belles, the only all-female football club in the area at the time. After competing under 18s there, Sophia joined the now defunct Kingstonain Ladies and played there for three years before signing for Sutton United where she played and captained the Under 21’s and the Under 23’s.

Sophia has the honour of being the reformed team’s inaugural captain. Football has been a part of her life since a very young age and for that reason, it holds a lot of value. Like many female footballers, Sophia has experienced barriers but breaking through these and persisting is what makes it so much more special to her.

Karly Smith (Andoversford FC):

Karly is the goalkeeper and player-manager for tier ten side Andoversford FC who compete in Division Three of the Gloucester League. Karly had not played competitive football before 2019 and initially started out as a centre-back before discovering how much she enjoyed being in goal, where she has enjoyed playing since! Karly loves being a goalkeeper, where making a great save feels just as good as scoring a goal – and will be wearing the Impetus logo on the back of her shirt this season!

Club Content Partnerships:

AFC Wimbledon Women:

AFC Wimbledon are a rapidly growing team at the top of the fourth tier FA Women’s National League Division One South-East. Playing the majority of their home games at the superb 9,000-capacity Plough Lane stadium, Dons Women are a key part of this fans-owned club.

In the third season of a content-sharing partnership, Impetus ’71 will be publishing all of AFC Wimbledon’s match reports and also regular features and interviews with players and coaching staff.

Ashford Town (Middlesex) FC:

Impetus ’71 has a partnership with fourth-tier FA Women’s National League Division One South-East side Ashford Town (Middlesex) which includes us publishing regular content about the club from the first team down to the youth and girl’s sides.

Chorley Women FC:

Impetus ’71 has a content partnership with FA Women’s National League Division One North side Chorley Women. This deal includes running regular articles on the club, including their player pathway arrangement with Euxton Girls.

Millwall Lionesses:

Millwall are one of the great names in English women’s football history, and Impetus ’71 are proud to be associated with the South-East London side.

Formed in 1972, the Lionesses were the first ever club to be officially affiliated to a professional men’s team in the 1980s. Famous names in the game to have started out at Millwall include Hope Powell and Katie Chapman. Twice FA Cup winners, and playing at the highest level of the English game for so long, the Lionesses finished as high as third in the Championship as recently as 2018. Now under the control of the club’s hugely successful Community Trust, Millwall are pushing for a place back in the FA Women’s National League. We will be publishing match reports and features throughout this season.

Pride Park FC:

Impetus ‘71 is delighted to be able to announce a partnership with Pride Park FC. Based in Derbyshire, the club that play in the tier seven Derbyshire Ladies League Division One, is a true community grassroots club providing football from girls and youth up to their first team.

The partnership will involve us publishing features about Pride Park FC from the first team down to the youth level.

Women’s Football Partnership with The Football Supporters Association

Impetus ’71 is proud to be an Associate member of the Football Supporters’ Association (the FSA).

The FSA is the national, democratic, representative body for football supporters in England and Wales.

They are the leading advocates for supporter ownership, better fan engagement, cheaper ticket prices, the choice to stand at the match, protecting fan rights, good governance, diversity, and all types of supporter empowerment.

As a national organisation they have regular contact with the Premier League, the EFL, National League, and the FA, as well as a whole host of other organisations within football such as the Professional Footballers’ Association (PFA).

Football is for all and the FSA work closely with organisations such as Kick It Out and Level Playing Field to ensure that core belief is happening in the real world. They have supported the establishment of scores of BAME and LGBT fans’ groups over the past few seasons.

As secretariat to the All Party Parliamentary Football Supporters Group, the organisation has strengthened the voice of fans within Parliament in recent years. Casework helps hundreds of fans every year who feel they’ve been poorly treated by their clubs, stewards, or police. The organisation give those fans a voice, the best possible advice, and even legal support where necessary.

The FSA pioneered the concept of Fans’ Embassies and have helped fans of both the England and Wales men’s national teams at tournaments across the planet and are proud to have replicated this service, for the first time, for England’s Lionesses at the Women’s World Cup 2019.

Design/Graphics Partners:

Graphics by PW:

Impetus ’71 is excited to have an official partnership with Graphics by PW to produce all of the site’s logos and artwork. Graphics by PW is headed by Paige Walder, a graphics designer from Brighton who has worked on a partnership with Chelsea and England star Fran Kirby among other promotional campaigns for women’s football. Paige created an outstanding array of World Cup nation graphics for us which received critical acclaim on social media. Paige’s work for Impetus ’71 saw her voted as the 2023 Women’s Football Graphic Designer of the Year in the On Her Side Awards.

Other Women’s Football Partnerships

Flashscore:

Impetus ’71 is proud to be a partner of Flashscore, the world’s leading service for live football scores for all major women’s club and international competitions, including the WSL, Liga F, D1 Arkema, NWSL, and the Women’s World Cup. The Flashscore website and app offers not only live football scores of all matches, but also statistics, player profiles, and even previews and match reports of the Women’s Euros and Women’s World Cup.