Moriarty Foundation (Official Charity):

Graphic Supplied By: Moriarty Foundation

Impetus is hugely proud to be partnered with the Moriarty Foundation as our official charity.

Established in 2011, Moriarty Foundation delivers two groundbreaking and interrelated community initiatives in remote and regional Australia, Indi Kindi and John Moriarty Football.

John Moriarty Football (JMF) is Australia’s longest-running and most successful Indigenous football initiative for 2-18 year-olds. JMF’s transformational skills program uses football for talent and positive change. JMF has a proven track record of improving school attendance and achieving resilient, healthier outcomes for some of Australia’s most remote Indigenous communities.

Each week JMF reaches more than 2,000 children, with equal participation of boys and girls in eighteen communities across New South Wales, Queensland, and the Northern Territory through in-school and after-school sessions, free school holiday clinics, weekend tournaments, and in juvenile justice facilities.

JMF is a holistic initiative that encourages regular school attendance, healthier lifestyles, self-respect, and community engagement through football and teamwork.

At each session, the organization provides access to nutritious meals and snacks which are designed by a sports dietitian and include nutrients that are often lacking from Aboriginal children’s diets.

Several girls who started with JMF are now on the Young Matildas player pathway. The partnership will include regular features on the JMF’s staff, coaches, and ambassadors who include Australian internationals Gema Simon and Jada Whyman.


Carla McManus (DLR Waves and Republic of Ireland U19)

Above: Carla McManus of Republic of Ireland and DLR Waves Photo: Kilkenny People.

Impetus were hugely proud to get the opportunity to sponsor DLR Waves’ Carla McManus for the 2021 season. Carla has represented the Republic of Ireland at U16, U17, and U19 levels as a striker. Formerly of Peamount United and Kilkenny United, she is highly skilled and a regular goal scorer for DLR Waves in the top tier of Irish women’s football. Carla’s club, based in Dún Laoghaire–Rathdown county, part of the Dublin region, is presently enjoying the most successful season in their history.

Leah Embley (Brighouse Town):

Impetus are proud to sponsor Leah Embley of FA Women’s National League Northern Division side Brighouse Town. Leah won the FA Women’s National League Division One Player of the Year Award in 2019 and has played for Burnley, Huddersfield Town, AFC Fylde, and spent last season with Blackburn Rovers in the FA Women’s Championship.

She describes herself as “a quick winger who is hardworking and committed and passionate about football.” We’ll be catching up with Leah at regular intervals throughout the season.

AFC Wimbledon Ladies:

Above: AFC Wimbledon Ladies 2021/22. Photo: Glyn Roberts.

AFC Wimbledon are a rapidly growing team at the top of the fourth tier FA Women’s National League Division One South-East. Playing the majority of their home games at the superb 9,000 capacity Plough Lane stadium to four-figure crowds, the Dons Ladies are a key part of this fans owned club.

In a content-sharing partnership, we will be publishing all of AFC Wimbledon’s match reports and also regular features and interviews with players and coaching staff.

Harriet Meers:

Artwork: Graphics by PW

We are delighted to sponsor King’s Lynn Town’s Harriet Meers. Harriet is a 20-year-old center-back who can also play at full-back and joined the club from Wroxham towards the end of 2020 where we had sponsored her for two seasons. Harriet is also a member of the University of East Anglia’s successful BUCS team.

Ashford Town (Middlesex) FC and Ashley Cheatley:

Artwork by: Ashford Town (Middlesex) FC

Impetus has a partnership with fifth-tier London & South-East Regional Premier side Ashford Town which includes us publishing regular content about the club from the first team down to the youth and girl’s sides.

In addition, we have sponsored striker Ashley Cheatley, one of the most prolific strikers in English tier five football. Ashley has previously played tier two football for Millwall and has an astonishing goal-scoring record which has seen her score a staggering 211 goals in 100 games for the club.

Artwork by: Ashford Town (Middlesex) FC

Chorley Women FC, Lisa Topping, and Aleesha Collins:

Artwork: Graphics by PW.

We are absolutely delighted to have a club partnership deal with FA Women’s National League Division One North side Chorley Women, which includes sponsorship of Lisa Topping.

Lisa is a 29-year-old midfielder who played top-flight women’s football for Liverpool at the age of sixteen before moving to University in the USA on a soccer scholarship. She is a key member of the Chorley Women side who is an established FA Women’s National League side.

Artwork: Graphics by PW

We are extremely excited to sponsor Aleesha Collins, Chorley’s 16-year-old striker. Aleesha hit the headlines towards the end of 2021 when she scored four goals and her team’s winning spot-kick in the penalty shoot-out win over higher division Middlesbrough in the FA Cup on her Chorley debut.

As part of the sponsorship and club partnership deal, we will be featuring regular pieces on Lisa and the club’s other teams, including their player pathway arrangement with Euxton Villa and Euxton Girls.

Artwork: Graphics by PW.

Paige Walder (Saltdean United FC):

Artwork via: Saltdean United.

Paige Walder has been involved with Impetus for almost a year providing all of our graphics and artwork, including our site logo.

Additionally, she has been a footballer for a number of years and in April joined tier five club Saltdean United who plays in the London & South-East Regional Premier. Paige is an attacking midfield player who loves to pop up with a goal or two.

We’ll be hearing from Paige regularly throughout the season and she’ll be continuing to contribute to the site with her outstanding graphics.

Sasha Sparkes (Helston Athletic):

Image supplied by: Helston Athletic Women.

We are delighted to announce that we will be sponsoring Helston Athletic’s Women’s striker Sasha Sparkes for the 2021/22 season. Sasha has played for Penryn and Truro City as well as Helston for whom she has a staggering goal-scoring record. During 2020/21, she scored 41 goals in 16 games, which brings her all-time total with Helston to 144 goals in 49 games.

She is a key member of the Helston Athletic squad who had an outstanding campaign last time around by winning promotion to the tier six South-West Women’s Regional Division One West and earning a home FA Cup tie against Southampton.

The sponsorship means that we will be having regular catch-up features with Sasha and finding out how things are going for her and the club as the months go on.

Smara Sparkes-Bond (Helston Athletic):

Artwork: Helston Athletic Women

Impetus is hugely excited to announce that we will be sponsoring Helston Athletic’s Women’s defender Smara Sparkes-Bond for the 2021/22 season.

Smara is a well-known name in the Cornish women’s football scene and having previously played for Truro City, Illogan, and Torquay United. She is a key member of the Helston Athletic squad who had an outstanding campaign last time around by winning promotion to the tier six South-West Women’s Regional Division One West and earning a home FA Cup tie against Southampton.

The sponsorship means that we will be having regular catch-up features with Smara and finding out how things are going for her and the club as the months go on.

Pride Park FC:

Impetus is delighted to be able to announce a partnership with Pride Park FC. Based in Derbyshire, the club that play in the tier seven Derbyshire Ladies League Division One, is a true community grassroots club providing football from girls and youth up to their first team.

The partnership will involve us publishing features about Pride Park FC from the first team down to the youth level.

Artwork: Graphics by PW

Bure Valley Youth FC:

Artwork: Graphics by PW

Bure Valley Youth is a club based in Coltishall, Norfolk and provide an opportunity for girls to play football from the age of four up to sixteen. Once players reach U16 level, they start to be coached by Eastern Regional Women’s Football League Premier Division side Wroxham Women with the hope that they will join the latter’s development team that plays in the Norfolk Women’s and Girls’ Football League. As part of our partnership, Impetus has provided some training equipment to the club and the club’s youngsters will get the opportunity to write on this site about their footballing experiences and the wider game. We will be catching up regularly with officials at the club to see how their many teams are developing.

Artwork: Graphics by PW.

International Surrey Women Football:

Impetus was delighted to be approached by International Surrey Women’s Football to sponsor the polo shirts of their coaching staff. The deal will see Impetus‘ logo displayed on the clothing and ensures the site is advertised in match programmes and on their website (

International Surrey Women’s Football is a new organization which provides the opportunity for players at grassroots women’s clubs in Surrey to play representative football against teams who include CONIFA member sides these are ‘national’ representative teams who are not members of FIFA. They will be playing their first matches later in 2021.

Graphics by PW:

Impetus is excited to have entered into an official partnership with Graphics by PW to produce all of the site’s logos and artwork. Graphics by PW is headed by Paige Walder, a 27 year old graphics designer from Brighton who is currently working on a season long partnership with Chelsea and England star Fran Kirby among other promotional campaigns for women’s football – so we’re in great company!

The Chicken Salt Co:

We are really pleased to announce that UK based The Chicken Salt Co has begun a partnership with Impetus which will see them support our coverage of Australian Women’s Football and offer our readers an exclusive 5% discount on Chicken Salt orders from their website.

Chicken Salt is an Australian staple and found in all of the nation’s takeaway shops and supermarket shelves with Australians dousing it on their chips and rotisserie chickens.

The Chicken Salt Co is the first and only chip shop chicken salt seller filling a gap in the UK market for the real deal chicken salt you find in local takeaways in Australia… not the supermarket stuff but the real imported wholesaler salt, coarsely grounded and intensely yellow.

As well as their sponsorship of all of Impetus’ Australian Women’s Football coverage, they are offering every Impetus reader 5% off all orders of Chicken Salt from their website. Go to and place your order – 5% will automatically be taken off of the cost. The coupon code is impetus.

If you have any queries about your order, please email

The discount link for Impetus readers will appear on each article on the site related to Australian Women’s Football – whether it be W League, The Matildas, interviews, previews or features.

We thank them for their fantastic support and hope our readers develop a liking for the yellow stuff as much as we do at Impetus HQ!

SELK Podcasts:

SELK Grassroots started back in February 2019, producing one show covering men’s Sunday League Football. Andrew Wheaton (founder and host of ‘The Sunday League Show’) had the idea of creating a podcast to cover grassroots football for the leagues he referees on.

The reception this show received meant that other shows were created, covering over leagues in the South-East of England. Then SELK Grassroots (now a podcast network producing several shows a week with multiple contributors), grew to include shows for Coaches (The Saturday Manager), Referees (The Final Whistle), Mental Health Awareness (The Big Interview) and our newest (and the show Andrew is most proud to have in our library), show featuring women’s football called Matchfixx, hosted by Impetus‘ very own Abi Ticehurst (see

SELK Grassroots releases six shows a week as well as supporting charities through the SELK XI. Available on Soundcloud, Apple, Spotify and Amazon. If you want to produce or be a guest on one of our brilliant shows, please contact us as and follow us @PodcastSELK.

Coming Soon…

Keep your eyes peeled for several further announcements about Impetus‘ partnerships with women’s football clubs and players around the world!

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