by Emily Wyatt (12/12/23).
Above: England lift the European Championship trophy – an achievement which accelerated a boost in interest in the women’s game. Photo: Lionesses.
Since the European Championships 2022 when the Lionesses brought football home, the UK has seen swift growth in the women’s game, and the incline of interest is becoming bigger each day. But is it like this for all aspects of the game in the country?
It is hard to ignore the attention that women’s football is attracting within the UK. The increase in record attendances, equal pay agreements, and broadcasting deals with household names is something that we have clearly seen grow in women’s sport over the last two years. It is clear the game is growing significantly.
The rate of growth of the women’s game in public consciousness began to notably increase during the UEFA Women’s Euros in 2022 which was held in England, making the games extremely accessible either live or televised for people all over the country. Whether you were a football fan or not it was impossible to ignore the impact the Lionesses were having on the nation, and this was pivotal for the increase in popularity.
From Old Trafford to Brighton, record-breaking crowds arrived at stadiums ready to see their national team compete in one of the most well-known tournaments internationally. The opening game which was held in Manchester, was played between England and Austria, with an outstanding 68,871 fans in attendance and 4.5 million watching from home. The largest crowd the women’s tournament has ever seen for an opening match.
As more games went by, more people were drawn in by the success of the Lionesses and the tournament altogether. Eventually, as England made their unbelievable entrance to Wembley, in front of 87,192 spectators for the final against Germany, it was clear that no matter the result the fans’ hearts had already been captured in the beauty of the women’s game.

This was a huge step forward compared to the four million UK viewers who watched the 2017 version of the tournament which was held in the Netherlands.
Despite the obvious growth within the women’s game, there are still negative and uneducated opinions with people assuming that women’s football is only increasing in views due to greater female audiences. However, it is evidently proven that the Euros 2022 spectator statistics stood at 59% male and 41% female.
In fact, the tournament was the fourth most-watched sports event by both men and women in the UK in the year 2022 and this led the 2022 Euros to be the most-watched women’s European football championship in history.
Ex-women’s professional footballer Karen Carney MBE states that “it is clear that the women’s game in this country can become a world-leading sport that not only generates immense economic and social value but sets the standards for women’s professional sport globally.” Therefore, having a wider impact all over the world, not only England.
One year on from the European Championships 2022, we saw the record-breaking World Cup take place in Australia and New Zealand. The sustainability of the women’s game was further proven in this tournament, with 12 million UK viewers tuning in to the final of the competition between Spain and England.
In addition, this year we have witnessed major attendances in the English league. This includes the 60,000 fans attending the Champions League semi-final between Arsenal Women and Wolfsburg at the Emirates Stadium in May 2023 and over 59,000 at the same venue for the Gunners’ WSL game with Chelsea just two days ago.

But has this growth and sustainability filtered its way into the pathway of all clubs within England? Whilst a number of teams in the WSL have seen an explosion in popularity, it is not this way for many other clubs within England, especially in the lower leagues, and progression still needs to be made for many teams.
Many of these issues have been occurring in the lower leagues within England and despite the success of the Lionesses in summer 2022 and the record-breaking attendances at WSL games, not all teams through the UK are getting the correct facilities, pay and reliability from their club owners which is putting many at risk of careers as well as injury.
Tier four in England is one that has suffered. Just a matter of months from the Lionesses’ Euros win, both Wymondham Town and Hounslow had to withdraw from the FA Women’s National League Division One South-East.
Wymondham were a side that had experienced great success in the regional and local tiers of the game, finally moving into tier four. However, the celebrations were cut short less than two months into their debut in tier four. The club announced that they would have to withdraw from the division after “losing multiple players over the season and a number of players out with long-term injuries.”
The amazingly successful Chelsea, the side who have won the WSL six times, the FA Cup five times, and made it to the Champions League semi-finals and finals have not seen their on-field successes matched by attendances.
This season, against Liverpool, Chelsea welcomed 12,802 fans into Stamford Bridge which left 28,000 seats empty. Additionally, this was at the time of the men’s international break and only a day later the Manchester women’s derby welcomed 43,000 fans into Old Trafford. Arsenal are now able to attract crowds of over 30,000 to The Emirates for games against clubs outside of the big four in the WSL. This highlights that there must be deeper issues for Chelsea.
Let’s not forget back in 2019 when the club was giving away free tickets for the Blues’ match against Spurs, but they still didn’t manage to fill the stadium. Head coach Emma Hayes calls for immediate change and improvement within the “business side of things” to attract more crowds to Chelsea games and make it sustainable for the future. If attendances are low when the team is winning so much, what will they look like if their current winning streak ends?
Overall, major changes still need to be made in the women’s game. Particularly in England, lower-league teams need to be more deeply prioritized by the FA to create a more sustainable and safer path for the future of these players and not just have all the focus being put on the teams within the higher-profile league.
Whilst we can go on to celebrate and advertise the growth of the ‘big teams’ and national sides, we must not sugarcoat the avoided areas of the women’s game within England and explore how we can improve them which will ultimately make the women’s game more sustainable and accessible for all.
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