By Catherine MacKenzie (29/07/2025)
Above: Lionesses celebrate their Euros win. Photo: GirlsOnTheBall.
England emerged victorious on Sunday evening after a tumultuous tournament that saw them defy the odds time and time again. In this piece, Impetus Football’s Catherine MacKenzie considers the reasons behind the success.
Think back to July the 6th 2025. The Euros had just kicked off and England had lost their opening game, a 2-1 defeat to France that felt much worse than the scoreline suggests. In her ITV commentary, Karen Carney suggested England were “bullied”, and this was true: the Lionesses won only 42% of their duels; 41% of their ground duels, and 44% of their aerial duels. The English media were unforgiving, and reaching the knockout stages of the competition felt like a fever dream. The most staggering thing about the loss? It probably played a key role in their eventual tournament win.
Think even further back to June 5th. This was the date that head coach Sarina Wiegman announced her Euros squad, and it was missing some key names: Mary Earps and Fran Kirby had retired from international football, and Millie Bright withdrew from contention, citing her mental and physical wellbeing. The word crisis was being used by the media, and Wiegman was forced to defend not only her decisions, but her entire approach to squad management as the media questioned if the Lionesses’ boss was too blunt in her conversations with players.
Then there were the injuries. Some of the squad’s most vital players were only just recovering from long-term injuries; Georgia Stanway, Lauren Hemp, Alex Greenwood, and Lauren James had all played limited football at club before the tournament due to long-term injury.
Today England celebrate the Lionesses winning their second consecutive Euros – the first time a senior England team won a major tournament on foreign soil. At many points throughout the last few months, this felt absolutely impossible – but the impossible did happen. Despite numerous setbacks both on and off the pitch (exemplified by Lucy Bronze revealing that she had played the entire tournament with a fractured tibia), football stayed home.
Tactical adaptations and the benefits of France loss
In England’s send off game against Jamaica (a 7-0 win), Chelsea star Lauren James played in the number 10 role. This came as a bit of a surprise – her best position is arguably on the right wing – however it seemed to work, albeit against an opponent that gave James enough space to be creative despite the confines of the role. That she started in the 10 against France was also therefore unsurprising, however against a tough opponent, her position did not work.
The loss exposed England’s weaknesses. These were cracks that we already knew were there – a lack of pace in the back line, lack of depth at left-back – the surprise came at the extent to which these weaknesses were exploited. At times, particularly during the first half, France waltzed through to the England box with ease. England were better in the second half, but were already 2-0 down, and there seemed little hope of a comeback.

Teenager Michelle Agyemang was introduced in the closing stages of the game; an incredible show of trust from a manager often accused of not giving young players enough chances. Her introduction sparked a resurgence from England, and they succeeded in getting one goal back, a low shot from an unlikely source in Keira Walsh.
The response was emphatic: on their podcast Boots, Balls, and Bras, ex-Lionesses Fara Williams and Anita Asante complained that the fault lie with Wiegman; others said the same. That Agyemang was only introduced with minutes to go, the lack of urgency in the performance were both the key narratives in the English media. The question became: would the Lionesses bounce back, or would they let the result overwhelm them? The following morning, they held a meeting:
“It was a really helpful meeting. We watched clips but there was a lot of communication,” Georgia Stanway said in That Lionesses Podcast. “We had a lot of discussions which are also super healthy. Twenty-four hours after the game you’re a lot calmer and more logical about the situation. It was communicating about what we need from each other.”
England’s next game came quickly after, against Wiegman’s homeland the Netherlands. The Dutch had been through a rollercoaster of their own – head coach Andries Jonker would be leaving at the end of the tournament, and there had been chaos in press conferences culminating in Jonker and a Dutch journalist calling each other’s work a “puppet show”. The OranjeLeeuwinnen were on good form however, beating Wales 3-0 in their opening game. The return of Vivianne Miedema was the highlight – as was her 100th international goal against Wales.
The fear was that the Netherlands would exploit the same weaknesses as the French, and that England would be low on the confidence needed to combat this. This is where Wiegman’s tactical changes came into play: Jess Carter and Alex Greenwood shifted roles in defence, with Carter moving central to partner Leah Williamson, and Greenwood moving to left-back. This shift provided Carter with more protection, and allowed Greenwood to more freely distribute the ball.
The other major change was in James’ position. James moved back out to the right wing, with Ella Toone playing in the 10. Toone is more physical than James, and a stronger midfield presence.
These changes paid off, and England beat the Netherlands convincingly in a 4-0 routing, the biggest defeat the Dutch had ever suffered at a major tournament.
In the semi-final against Sweden, England were 2-0 down at half-time again, and Wiegman opted for a surprising change: Carter and Williamson switched sides at centre-back, so Williamson was on the left side of the pairing. There was more space down the left as Carter had been left comparatively free, so Williamson had the room to distribute and get the ball forward more easily.
The tactical tweaks did not end there. For the final, James and Hemp switched sides, so James was playing on the left and Hemp on the right. After half-time, Lucy Bronze moved up to central midfield, providing extra protection for a backline that would be incredibly busy facing the world’s most technically gifted players.
That so many tweaks were made shows that a major impact can be made with the same eleven players who started the game, and that personnel changes are not the only way to have a major impact.
Togetherness
This tournament has been won by mentality. England spent just over four minutes of their knockout games ahead, with over 300 minutes coming at least 1-0 down. And that is when they played their best football. Whilst analysis will be made on why this happens, the fact is that the Lionesses have a mentality that means they never think they are done. They don’t see 2-0 down with 10 minutes to go as an impossible hurdle; they see it as 10 minutes of opportunity.
This mentality first emerged following the opening defeat by France. There was a subsequent atmosphere around the camp that changed momentum; players and staff had “difficult conversations”, and the team saw every game from then on as a final. As Michelle Agyemang stated in That Lionesses Podcast:
“I think that fight, you know every single game to be fair ever since the Netherlands game, it’s been a final for us and we’ve gone into every single game with that confidence and to see us pull it out the fire last-minute almost every single time shows that resilience and that belief and I think taking that for myself is really important.”
Lauren Hemp echoed this, saying: “The team spirit is incredible from this team and I think as long as we stick together and push through the hard moments of the game, because it’s not always going to be simple, um, and just expressing ourself and just showing our qualities, and yeah doing that together as a team.”
According to members of the squad, this mentality has origins in being ‘proper English’, emphasised by motivational speeches from Wiegman:
“[Proper England] means we’ll work hard, we’ll work until we can’t run anymore. We’ll stick together. And we know we’re very dominant on the ball as well… that’s our standard, and that’s our DNA as a team.” (Lucy Bronze)
Ella Toone emphasised the importance of Wiegman’s speeches: “We had a good one before the Italy game the night before in the meeting, one that definitely stood out, then again before the game.”
Leah Williamson expanded on this: “Sarina’s speeches before the games have definitely got us motivated. Even though sometimes we have gone a goal down, you still remember the words that she said before the game and it makes you want to go out and put on a performance for the second half as well. She’s been pulling them out of the bag. No matter what Sarina says you listen because she’s reached five major tournament finals so she definitely knows what she’s doing.”
Perhaps most importantly, Wiegman has instilled a culture where every member of the 23-player squad knows their role. Players like Maya Le Tissier and Anna Moorhouse did not play a minute of the tournament, yet their influence feels significant. That is because they were focal points in training – pushing their peers at all times.
During games, the ‘finishers’ (as Wiegman refers to them) were cheering on the team, jumping off the bench to celebrate goals with their teammates. This kind of community and team cohesiveness is arguably the Lionesses’ biggest asset and the main key to their success: every single member of the squad knew they were important.
This was especially important following the quarter-final against Sweden when it emerged that defender Jess Carter had been subjected to racist abuse on social media throughout the tournament. The team and staff were united in their response, echoing the need to support Carter – Lotte Wubben-Moy boycotted social media for a time, and FA CEO Mark Bullingham revealed that police had been contacted, and said: “We strongly condemn those responsible for this disgusting racism“.
Carter was subsequently left on the bench in the semi-final against Italy. Whilst Wiegman asserted that this was a tactical reason, it was also likely a protective measure. The defender was recalled to the starting line-up in the final, and had to overcome a crisis of confidence:
“I was super scared of playing the final for the first time in my life. When I woke up in the morning and saw my team and saw the support I had – and the belief I had from my team-mates, manager and family – I could come out and give my all. That’s all you can do.”

Then there was the fact that Beth Mead and Ella Toone were facing their first tournaments since losing a parent. This brought the duo closer together, and made the togetherness in the team even more important. Mead shared: “Me and Beth have had so many conversations about it… she helped me massively with everything I’ve gone through.”
The clickers
The finishers made the difference throughout the tournament. No other team had as many substitutes score goals, and the impact of Chloe Kelly and Agyemang off the bench was electric. Although Wiegman was criticised extensively for leaving her substitutions until late, it is difficult to argue with the results: from losing positions in each knockout round, a Lionesses finisher contributed to the equaliser every time. Throughout calls for Kelly to start, Wiegman elected to keep her on the bench – likely because the sight of her warming up must have caused fear in the minds of opponents.
Agymang was dubbed an “agent of chaos” for her ability to have a major impact in a short space of time – and it is arguable that with more time, her impact may have been lessened – opponents never had the opportunity to get to grips with her because she was not on the pitch for long enough. Deservedly named Young Player of the Tournament, Agyemang – who was still playing with the U19s four months ago and was an emergency replacement for Russo in April – scored twice, and is now famous.

Finishers spoke of their readiness to come on if needed but seemed happy to play a different role too. This speaks volumes of the initial squad selection process; the characters and personalities chosen to be part of the squad are truly team-first squad members, who put the team above individual accolades. Michelle Agyemang had to be pushed forward to celebrate a win that she played a huge role in, because she did not want to stand out. Her teammates wanted her to have a moment in the spotlight, however, pushing her towards the crowd of fans shouting her name.
This was exemplified by “positive clicking” – a special way of celebrating goals just for the squad’s finishers. Kelly explained the celebration: “We have a little group of us, a group chat, ‘the finishers’ as you call it, and the positive clicks we call it on the bench before the game. You probably saw we were all clicking, like ‘what are they doing?!’, but it was just a positive click. We said that if one of us comes on and scores, let’s do that as our celebration.”
Reggie the Cavapoo
Another important member of the squad does not have a squad number. He is Reggie the cavapoo, the dog belonging to the Lionesses’ contracted coffee partner, Cheals on Wheels. Keira Walsh shared:
“We have a coffee dog that helps, I think most of the girls spend their time with him. I don’t think he realises how much he’s helped us. When we won the game, he came into the meal room afterwards, and we were all so happy to see him. So I think he’s definitely been helping the most, it’s fair to say.”

Reggie forms the focal point for the squad’s “morning walking club” spearheaded by Maya Le Tissier, Anna Moorhouse, and Aggie Beever-Jones. He spends a lot of time at St. George’s Park, home of the England teams, whenever the Lionesses are on camp, and travelled to Switzerland as an important part of the entourage. Providing that outlet was seen as integral to the squad feeling their best – particularly as so many of the Lionesses would be missing their own pets. Esme Morgan has kitten Biscuit, and Beth Mead’s dog Myle is famous.
The FA also found a way to take Agyemang’s piano, which travelled with the kitman to Switzerland in a van. The 5-star Dolder Grand in Zurich was decked out to the nines with England paraphernalia, aiming to make the squad feel as at home as possible.
This exemplifies the staff’s approach to the Lionesses: that on the pitch is not the only place where difference is made, and a high performance environment requires looking after the whole individual rather than just focusing on football.
In a world where small margins make the difference in knockout football, it is arguable that the effort made off-pitch is what pushed the Lionesses that one extra step. They played 120 minutes three times – a record for the women’s Euros – and went through penalties twice. To emerge victorious after that effort shows the entire team’s belief in their own success, supported by the best possible environment.
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