Major New TV Deal To Increase W-League Profile

by Ben Gilby

Overnight, the Westfield W-League was able to announce a significant new TV deal which should significantly lift the access to matches in Australia along with an improvement in quality of footage broadcast.

The five-year, ground-breaking agreement which commences next season will give Australian football the greatest reach, it has ever had.

10 Bold will be the new home of the Westfield W-League, with a match broadcast live every Sunday of the league. All free-to-air matches will also be simulcast on 10 Play.

And, in a football first, A-League and Westfield W-League games will be available on Paramount+ which launches on Wednesday, 11 August for $8.99 (£4.93), with football fans and Club members given a special deal to access all games.

Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “We are thrilled to partner with the Australian Professional Leagues to become the new home of football for both the A-League and Westfield W-League, giving all Australians access to more football than ever before.

“As part of this landmark media rights partnership, all the action, excitement and fierce competition of the A-League and Westfield W-League will be broadcast on Network 10 and Paramount+.

“Ensuring broad reach on free-to-air, as well as extensive access on Paramount+, we are committed to showcasing the sport in innovative ways and exposing it to a plethora of programming opportunities across all our platforms, including those of our parent company ViacomCBS.”

Australian Professional Leagues (APL) Chairman, Paul Lederer, said: “Less than six months ago we pledged to create value for the whole ecosystem of Australian football, and this deal is the first step in our delivering on that promise.

“This agreement with one of the world’s biggest content providers, is exactly the kind of significant and vital milestone we have always believed was possible – and that we intend to continue achieving.” 

One of the key tenets of the deal is the ability to deliver and promote top-level football to every household in Australia, as APL moves quickly to realise its planned growth, predicated on its newly secured independence.

The new deal marks the conclusion of the A-League and Westfield W-League’s 15-year partnership with Fox Sports.

Ben Gilby writes for Beyond90, Australia’s leading independent women’s football platform. Visit https://beyond90.com.au/

Impetus’ coverage of Australian Women’s Football is supported by The Chicken Salt Co. They are offering every Impetus reader 5% off all orders of Chicken Salt from their website. Go to https://www.chickensalt.co.uk/?mate=impetus and place your order – 5% will automatically be taken off of the cost. The coupon code is impetus.

Artwork: Graphics by PW

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