Major Financial Boost For Women’s Football In Australia

Ben Gilby summarises the overnight news which saw a four year partnership between the Commonwealth Bank and women’s football in Australia commence and hears from some of the key people involved.

Artwork: Ashley Feder/Football Australia. Photo: Getty Images.

Football Australia’s partnership with Commonwealth Bank which aims to significantly elevate women’s football across the nation has officially commenced.

In April this year, Football Australia and Commonwealth Bank announced the new partnership which sees the bank become one of the largest investors in Australian women’s football, injecting millions of dollars into the elite women’s game and grassroots initiatives across the country over the next four years.

News of the partnership sees the bank becoming the naming rights partner of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas, and Commonwealth Bank Junior Matildas, and pledging to play an integral role in supporting Football Australia’s ambitious Legacy ‘23 plan, to increase women’s participation in football.

Commonwealth Bank Group Executive of Marketing and Corporate Affairs, Monique Macleod, said the partnership represents a landmark moment for CBA and for Australian football.

“This is an exciting time for women’s football; the Matildas recent performance on the world stage is showing young Australian women and girls they can achieve great things. We are ready to play our part in strengthening the game at all levels as we head towards 2023 and beyond.

“We are delighted to partner with Football Australia in supporting the Commonwealth Bank Matildas in their quest for glory on the world stage, and the future growth and development of the game across all levels,” Ms Macleod said.

Football Australia Chief Executive Officer, James Johnson, said: “Our partnership with Commonwealth Bank represents a clear and strong alignment of values between our two organisations.  It is also a significant endorsement of our vision for Australian football and our strategic priority to anchor the growth of the game in women’s football.

“We are already seeing Commonwealth Bank’s commitment to helping Football Australia provide opportunities for all Australians to play football, and to further strengthen the Commonwealth Bank Matildas’ position as an iconic brand, by helping us to reach more Australians than ever before.

“We are thrilled that today the Commonwealth Bank Matildas partnership has officially begun following the announcement of our landmark agreement in April this year. It is one which will also become synonymous with our senior and youth women’s national teams through to 2023 and beyond.

“In recent weeks we’ve seen the Commonwealth Bank Matildas set the record for the largest audience for a women’s team sport in Australian TV history, with an average television audience of 1.87 million tuning in to watch Australia and Sweden in Tokyo. This is a sign of how this team is capturing the hearts and minds of Australians everywhere and with Commonwealth Bank’s support, we believe this team will continue to grow and reach new heights over the coming years.

The partnership between Commonwealth Bank and Football Australia includes:

  • Official Naming Rights Partner of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas and Commonwealth Bank Junior Matildas
  • Official Bank of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas and Commonwealth Bank Junior Matildas
  • Official Partner the Female Football Awards
  • Official Naming Rights Partner of Commonwealth Bank Matildas Fan Days
  • Official Partner and Bank of the Socceroos
  • Official Partner of the MiniRoos (children’s football scheme).

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